US-based PNC Bank is in the middle of a pilot project that aims to test out credit cards with constantly changing card verification values (or CVVs) to reduce online credit card fraud. The dynamic CVV is displayed on the back of such a card in e-ink, and changes according to an algorithm supplied by Visa.
Read full story here: Pilot Project Demos Credit Cards With Shifting CVV Codes To Stop Fraud | Ars Technica